About Sandra

I have over 15 years experience as a graphic designer.
Over this time I’ve worked across print, online, advertising, packaging
and merchandise. It’s fair to say I’ve got a wide range of
skills and a really varied portfolio.

What's my favourite work? 
I love anything with a conceptual element, such as the merchandise
I designed for Chicago The Musical and Frozen The Musical.
My Kellogg’s retro licensed products are
still some of my favourites as well.

What’s been my most successful work?
It has to be the Paint The World Red campaign I devised for
Flight Centre in the UK. This concept was used across store,
print and digital and was so successful, Flight Centre ran
it for three years. And STA Travel copied the idea,
which is the ultimate compliment.

Where have I worked?
Australia: 
Tone Studio,: A graphic design agency with clients such as Unicef,
Camp Quality, and Medicine Sans Frontiers.
Playbill, a theatre and events management company.
I designed merchandise for musical theatre, exhibitions,
concerts and sport matches.
Hawley International: A beauty and skincare company.
Paperworks Studio: A small printing studio.

United Kingdom
Usborne Books: catalogues and marketing for European
and South American markets.
Flight Centre: print and digital advertising for the global travel brand
Mustard Gifts: Homeware and giftware studio. I was in
charge of licensed designs for brand such as
Kellogg’s, Marmite and Where’s Wally?

Freelance:
Talk Talk: UK telco
Thameslink: UK transport operator
London Calling: UK arts marketing company
Software Publications: Australian education text publisher
Interested in more? You can see my LinkedIn profile here.

Anything else?
Yes! I create hand-made laser cut decorative mirrors.
I run a small side business called Fox and the Rox, which
sells these mirrors online and at markets and
independent stores around Australia.
Find out more about Fox and the Rox here.

It’s very much a spare time project, although it’s been featured in
Frankie Magazine and Bendigo Bank featured me as one
of their local businesses, which meant my designs appeared
on a digital billboard in Leichhardt
for a couple of weeks. That was pretty exciting.

Working on Fox and the Rox has also helped me develop my
digital skills. So I’ve designed and built websites using
Squarespace, set up stores in Shopify, and developed
my photography and social media marketing skills. 

I’m also highly skilled in Adobe Creative Cloud,
and know my way around Indesign, Photoshop, Illustrator,
Acrobat, Bridge and Lightroom.

How can I work with you?
I can help you with merchandise, print work, packaging and
Point of Sale, online, or unique, custom one-offs. 
If that sounds like somebody you want to work with,
I’d love to chat. Send me a message and we can discuss projects
and fees. You can learn more about my professional
experience by visiting my LinkedIn profile.